I had a little bit of a light bulb moment today when discussing product content and e-commerce. We are increasingly getting drawn into conversations around e-commerce, digital asset management, saas based system, master data tool sets and content management. All enterprise level platforms that require lots of thinking and organisation to get right. Most of the conversation is based around 1) product display and 2) integration.

Surely the core hub here is product information management. This is the only tool that hooks everything together. Once its dealt with the rest falls into place. Your e-commerce strategy, your content management strategy, your digital asset management strategy and you fulfilment and order management strategy.

Get you PIM right and the rest flows from there. Go the other way and you will be left forever integrating and making platforms work together. Of course this only applies if you have a lot of product data to deal with.

If you are thinking PIM. Hybris seems to be coming up trumps time and time again without even trying.