With Big Data becoming increasingly talked about, are there really solutions out there that can maximise intelligence within this data and make it clear enough for businesses to make sense of it and act on it?
My view is that its not as simple as just rolling out clever analytical inference tools like Autonomy as this just creates another layer of data. What I feel is needed is a set of communication skills that are inbuilt in most digital agencies. Combining these skills with technology, business knowledge and your business requirements will enable us to produce clever and clear dashboards with your organisation’s data. Whether its a set of analytical reports or e-commerce conversion statistics, we can design the tools and dashboard to manage your KPI’s, present the information to your team, collaborate on the actions and get moving with the necessary change. Technology alone won’t solve Big Data, but technology combined with a good set of communication and design tools can produce clear answers to your company’s big data challenge, more importantly it will help you and your colleagues make sense and make better decisions.