With the London mayoral contest being accurately predicted by social network sentiment analysis, should business really start to rely on the intelligence collected from social networks to help plan their business models?
I for sometime have taken a balanced view of key trends emerging from social networks to predict what’s going to be hot in the technology space. Most of the time its been accurate even though most of the time its been predicting the rise of social networks.
The key thing though is blending the intelligence gathered with authentic sources to get the balance right.
Analysis of intelligence from the social graph can help inform your thinking, but if you are doing something new you need to lead the pack. You could follow Steve Job’s mantra and tell your customers what they need. But to do this you need to be brave.
Its important to get the right tools setup to give you the necessary intelligence gathering capability from the social graph and the wider internet so you can bring all the information together in one clear dashboard for you to study and make your own decisions.
Another advantage for using the right tools is to amplify your message to back you up as an authority in your world. Amplify the positive statistics in realtime backs up your messaging. What the social graph can give us is an instant poll of a large targeted constituency without actually polling them. Doing this enables you to get realtime assurance around your decision making process. Social graphs will never make the decision for you but they will give confidence and backing to your ideas.